“She wrote and grew our newsletter to hundreds of thousands of readers, helped define our brand voice, and made complicated healthcare topics feel clear, approachable, and useful. I genuinely think she helped build one of the best healthcare newsletters out there. She is a thoughtful writer, a strong editor, and someone I would gladly work with again.”
— Cyrus Massoumi, Founder, Dr. B & ZocDoc
Dr. B is on a mission to make healthcare access more convenient and affordable through streamlined online medical consultations and dynamic longevity programs.
For four years, I created and oversaw content for this health-tech startup across medical, technical, partner, and marketing departments.
Responsibilities included (but were not limited to):
Outlining, writing, assigning, and editing SEO/AEO-optimized resource articles, tracking rankings, and updating as needed
Producing a weekly high-performing newsletter for 360+ readers, reporting performance, and tracking growth
Writing and editing web/UX copy (landing, intakes, forms, etc.)
Writing accurate, legal medication guides
Editing patient clinical copy (intakes, releases, etc.)
A/B testing communications
Writing/editing company bios/about pages
Editing marketing materials
Drafting company press and interview materials
Writing/editing grants
Producing and tracking patient communications (including consultation flows, email/SMS series, and program materials).
