As a food content writer, my work for this beautiful global spice company includes copyediting jar labels, creating recipe postcards, and editing mini-cookbooks that educate and inspire customers to vivaciously embrace new spices and techniques.

For actor and comedian Kim Griffin, I designed five eye-catching podcast logo images. Then, expanded her chosen option (a lettered logo in a lollipop-purple palette) into various designs adaptable for marketing content so that each adapted image becomes unique to its new person or purpose while staying true to the tone and style of her brand.

Hired by Barkha Cardoz to transition her late husband’s work into a legacy website and then new business endeavor, I combined my experience working with chefs and content marketing design skills to create an immersive, engaging, and consistently updated web community. The massive project included collecting and archiving Floyd’s work, outlining and implementing website design, food copywriting packaging and marketing materials, and designing social media images to be used throughout media collaborations and project rollouts.

The mother-daughter Lady Farmer team is a mother-daughter team focused on all things community and slow living. When we started working together, they were functioning as a cottage business and blog. Their goals? To have a more engaged audience for their Instagram feed, online markets, yearly retreat, and new creative projects.

Using my experience as a wellness content writer, we discussed and then implemented how to shift writing style from their perspective to their customers’. I detailed and then helped to correct missteps on their website that weakened their purpose and engagement. And we drafted content publishing calendars for their social media feeds, event planning, and book launch. Working with a limited budget, these elements were executed to then be handed over to in-house assistants for sustainable

Since our collaboration, Lady Farmer’s Instagram audience grew by 10K followers. They successfully released their Lady Farmer Guide to Slow Living book to an engaged and excited audience. And their helpful, informative, and uplifting blog posts satisfy the desires of their ready readership!

Service: Veteran Stories of Hunger & War, is a veteran stories narrative podcast that aims to inspire and educate listeners.

To continue this community + educational focus on Instagram, I created a website and social media marketing images to match the iHeartRadio logo and promote episodes, interview quotes, audio and video clips, announcements, and more.

Brent Herrig is one of the top food and cocktail photographers around. I built out his website page-by-page to entice new clients and target SEO practices.

I also provide content marketing ideas for him to propose to his roster of incredible food brands.

The CEO of several Keller Williams offices wanted to consistently congratulate his teams on everything from getting the house listing that every agent wants, to getting a new dog! And so as a marketing content writer and designer — using their company interface — I designed a series of 30+ images at various sharing dimensions to help him celebrate those personal and professional achievements… or wish a colleague a swift reprieve from a bad virus.

This mother-son tea company delivers major flavor with every cup. But they needed help highlighting their unique offerings on their website and with food media.

Some SEO-focused content and a shiny new press packet later, they continue to strengthen and amplify their online identity.