Image Description: A woman in overalls and a sun hat has her back turned away from the camera. She’s standing in field of sunflowers, looking to the sunset.
Lady Farmer is a mother-daughter team focused on all things community and slow living. When we started working together, they were functioning as a cottage business and blog. Their goals? To have a more engaged audience for their Instagram feed, online markets, yearly retreat, and new creative projects.
As a freelance content consultant, I worked with this heart-forward team to help define their audience and offerings clearly and creatively.
Using my experience as a wellness content writer, we discussed and then implemented how to shift writing style from their perspective to their customers’. I detailed and then helped to correct missteps on their website that weakened their purpose and engagement. And we drafted content publishing calendars for their social media feeds, event planning, and book launch. Working with a limited budget, these elements were executed to then be handed over to in-house assistants for sustainable
Since our collaboration, Lady Farmer’s Instagram audience grew by 10K followers. They successfully released their Lady Farmer Guide to Slow Living book to an engaged and excited audience. And their helpful, informative, and uplifting blog posts satisfy the desires of their ready readership!
Looking to hire a wellness content writer to help your brand define and amplify its online identity? Learn more about my services here.