Welcome to a world of beautiful flavor! This global spice company has seen massive growth since the Covid-19 pandemic drastically multiplied time spent in home kitchens. And I’m not surprised - their products and community are something special.

As a food content writer, my work for this beautiful brand includes copyediting jar labels, creating recipe postcards, and editing mini-cookbooks. These help educate and inspire their customers to vivaciously embrace new spices and techniques.

Kim is an actor and comedian with an interview podcast that launched during the pandemic! As a creative consultant and podcast logo designer, I designed five images with an obviously eye-catching identity.

Kim then chose the most versatile option — a lettered logo with just a touch of flair, and a lollipop-purple palette that can be used on top of a variety of her (amazing!) photos.

By keeping certain aspects of design sharp and consistent, I gave her design room to expand for marketing content across her company and episode publication. Each image becomes unique to its person or purpose, but still fit the tone and style of her overall work.

Lady Farmer is a mother-daughter team focused on all things community and slow living. When we started working together, they were functioning as a cottage business and blog. Their goals? To have a more engaged audience for their Instagram feed, online markets, yearly retreat, and new creative projects.

Using my experience as a wellness content writer, we discussed and then implemented how to shift writing style from their perspective to their customers’. I detailed and then helped to correct missteps on their website that weakened their purpose and engagement. And we drafted content publishing calendars for their social media feeds, event planning, and book launch. Working with a limited budget, these elements were executed to then be handed over to in-house assistants for sustainable

Since our collaboration, Lady Farmer’s Instagram audience grew by 10K followers. They successfully released their Lady Farmer Guide to Slow Living book to an engaged and excited audience. And their helpful, informative, and uplifting blog posts satisfy the desires of their ready readership!

Floyd Cardoz was a celebrated Indian-born American chef who passed away from the Covid-19 virus in March of 2020. His wife, Barkha, was left the gigantic task of compiling his decades of work, media collaborations, recipes, and photographs. For his new legacy website, she wanted to make sure that it would be as warm, welcoming, and dynamic as the chef himself.

Hired by Cardoz Legacy LLC, I combined my decade of working with chefs as a freelance food writer and my marketing design skills to create an immersive, engaging, and consistently updated web community. The massive project included collecting and archiving Floyd’s work, outlining and implementing website design, food copywriting packaging and marketing materials, and designing social media images to be used throughout media collaborations and project rollouts. On top of that, I oversee new creative projects so to help make sure Cardoz Legacy LLCs purpose and mission are secure across all new projects.

Service: Veteran Stories of Hunger & War, is a veteran stories narrative podcast that aims to inspire and educate listeners.

To continue this community + educational focus on Instagram, I created a website and social media marketing images to match the iHeartRadio logo and promote episodes, interview quotes, audio and video clips, announcements, and more.

The CEO of several Keller Williams offices wanted to consistently congratulate his teams on everything from getting the house listing that every agent wants, to getting a new dog! And so as a marketing content writer and designer — using their company interface — I designed a series of 30+ images at various sharing dimensions to help him celebrate those personal and professional achievements… or wish a colleague a swift reprieve from a bad virus.

This mother-son tea company delivers major flavor with every cup. But they needed help highlighting their unique offerings on their website and with food media.

Some SEO-focused content and a shiny new press packet later, they continue to strengthen and amplify their online identity.

Brent Herrig is one of the top food and cocktail photographers around. I built out his website page-by-page to entice new clients and target SEO practices.

I also provide content marketing ideas for him to propose to his roster of incredible food brands.